Design
Northline — Brand Identity System
A full visual identity for a logistics startup: mark, type system, colour, and a 40-page usage guide the team actually follows.
- Client
- Northline Logistics
- Role
- Brand designer
- Year
- 2024
- Deliverables
- Logo system, Type & colour, Brand guidelines, Launch collateral
- Tools
- Illustrator, InDesign, Figma
Replace this file with a real case study. The frontmatter above shows every field the
designcollection accepts.
The brief
What the client needed, and the constraint that made it interesting. One or two paragraphs — enough for someone skimming to understand the problem.
The approach
How you got from brief to solution. This is the part hiring managers read, so show the reasoning rather than just the artefacts.
Outcome
What shipped and what changed as a result. Numbers if you have them.
- Branding
- Identity