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Beara Beara — LinkedIn Brand Introduction

A LinkedIn post introducing Beara Beara and the story behind it, designed as a vintage newspaper front page to tell the brand's heritage at a glance.

Beara Beara LinkedIn post styled as an aged newspaper front page — a 'Beara Beara' masthead over four sepia photo columns showing the London shop, two bags being worn, and the leatherworkers.
Client
Beara Beara
Role
Marketing Executive
Year
2026
Channels
LinkedIn

The brief

Introduce Beara Beara to a LinkedIn audience and give the background behind the brand: who it is, where its bags come from, and why that matters. That story is a lot to fit into one post, and on LinkedIn it has to stand out in a feed of corporate graphics.

The approach

Designed the post as the front page of an old broadsheet, so it reads as a story rather than an ad. A heavy serif masthead spells out “Beara Beara”, flanked by “Est. 2012” and “Handmade to last” ear panels. A dateline-style strapline carries the brand promise: “Independently designed. Ethically made. Handmade to last.”

Below it, four photo columns each tell one part of the story, with a newspaper headline and a short paragraph:

  • We Are Beara Beara: the London shopfront, introducing a London design house that brings together British design and Bolivian craftsmanship
  • Designed for People: the Athena handbag worn out and about
  • A Family, Not a Factory: the leatherworkers who make the bags, and the generations of skill behind them
  • Designed for Real Life: the Noah satchel as an everyday bag for work, study and commuting

All the photography is toned to sepia, set on creased, aged newsprint and finished with period rules and a “BB” monogram, so the whole post feels like a piece of the brand’s heritage. The footer repeats the brand’s key points: small batch production, real leather, built to last.

Where it ran

Beara Beara’s LinkedIn page.

Full newspaper-style post — masthead 'Beara Beara', strapline 'Independently designed. Ethically made. Handmade to last.', and four columns: We are Beara Beara, Designed for people, A family not a factory, and Designed for real life.