Results
Highlights from the campaigns and channels I've run, taken from platform analytics (GA4, Meta, LinkedIn, Klaviyo, Google Business Profile, TikTok and YouTube) and the performance reports I wrote in each role.
These are channel and campaign results for work I led, each tied to its own reporting period. Revenue is shown as percentage change only. Tiles marked "Case study" link to the work behind them.
April – September 2026
Beara Beara
Marketing Executive
Website & e-commerce
+87%
Online revenue
16–30 Sep 2026 vs the previous fortnight, GA4
+84%
Key events (high-intent actions)
Jul–Sep 2026 vs the matched prior period
+75%
Engagement time per user
Jul–Sep 2026 vs prior period, up to 1m 57s
+13%
Engaged sessions
Jul–Sep 2026 vs prior period
Email, search & social
45%
Email flow open rate
Above the 43.5% peer median (Klaviyo benchmark, Aug 2026)
5.29%
Email flow click rate
vs a 3.53% peer median; revenue per recipient also above median
4.04%
Google Search ads click-through rate
534 clicks from 13,216 impressions, 16–28 Sep 2026
15.8K
Google Business Profile views
664 website clicks and 1,352 interactions, Apr–Sep 2026
+62%
Organic social sessions
16–30 Sep 2026 vs the previous fortnight; Instagram traffic up 51%
50K
Monthly Pinterest impressions
Organic only, 30 days to 9 Sep 2026; 1.56K engagements
2025
Flemings Department Store
E-Commerce & Digital Marketing Executive
Website & e-commerce
+108%
Online sales
Q4 vs Q3 2025
+245%
Online orders
Q4 vs Q3 2025
+107%
Organic search revenue
Jul–Nov 2025 vs prior period, after SEO and site work
+1,036%
Google Shopping product clicks
Jul–Nov 2025 vs prior period; impressions up 865%
+55%
Organic search sessions
Jul–Nov 2025 vs prior period
+75%
Engaged sessions
Q4 vs Q3 2025; website sessions up 26%
Social media
+2,600%
Three-second Reel views
Q4 vs Q3 2025; Reels reached 59.2K views
+700%
Instagram views
Q4 vs Q3 2025, to 28.8K
+121%
Facebook link clicks
Q4 2025; 680+ website visits from Facebook alone
44,854
Organic views, SuperValu bakery video
528 engagements and 131 new followers, no paid spend
58K+
Views in a single day
"An Evening of Christmas" event content, reels of 6K–21K+ each
22,584
Views, Elf on the Shelf series
Meta 9,030 · TikTok 6,908 · YouTube Shorts 6,536
Case study
Paid campaigns
42,231
People reached, Christmas event ad
131,564 impressions at a €0.86 CPM; staff reported higher footfall
33,618
People reached, mirror giveaway
1,659 engagements and 421 comments at €1.01 per result
8,835
People reached, RSA Check It Fits
On a €2/day budget; RSA staff reported it busier than previous visits
Case study
Channel launches
16,256
TikTok views in the first 25 days
Channel launched 3 Dec 2025
19,104
YouTube Shorts views in 35 days
After reactivating a dormant channel, Nov 2025
4.5★
Trustpilot rating at launch
Review platform launched Q4 2025
January – April 2025
Mersus Technologies
Digital Marketing Executive & Designer
10.7%
Average post engagement rate
166% above the competitor average, Jan–Apr 2025
+156%
Website sessions from LinkedIn
GA4, implementation period vs previous period
+64%
LinkedIn page views
774 views from 310 unique visitors (+55%)
+38%
LinkedIn impressions
5,767 total; reactions up 69%, reposts up 143%
16%
Engagement rate, Avatar Learning post
With a 7.4% click-through rate, about 3× the organic benchmark
Case study+130%
Daily website users after the Jordan Murphy spotlight
The post reached 803 impressions and drove 64 clicks
Case study
Website & local search
+24%
Website active users
13 Jan–17 Apr 2025 vs the previous period
+24%
Organic search traffic
13 Jan–17 Apr 2025 vs the previous period, after on-page SEO work
+63%
Active users from Ireland
13 Jan–17 Apr 2025 vs the previous period
+27.5%
Google Business Profile views
Feb–Mar 2025 vs the same period in 2024