Mersus Technologies — Employee Spotlight: Jordan Murphy

The brief

Put a human face on Mersus Technologies by telling the stories of the people behind its VR training. This spotlight featured Jordan Murphy, the Platform Lead for Avatar Academy, the company’s flagship VR training platform.

The writing

I wrote the blog feature “Jordan Murphy – Leading Innovation with Avatar Academy” (published 11 April 2025). It follows Jordan’s journey from Game Art and Design graduate to joining Mersus through its graduate programme on the strength of his final-year project. From there he became Platform Lead and drove Avatar Academy’s move to a single unified application in six months instead of the planned eighteen.

The piece is split into short sections (From Graduate to Leader, Pioneering the Avatar Academy Platform, Beyond the Code) and ends with a quick-read Fast Facts About Jordan. That way it works both for skimmers and for people reading the whole profile, and it shows Mersus as a place where graduates are trusted to lead.

The promo banner

To promote the post, I designed a 16:9 banner in the same navy-and-cyan system as the rest of Mersus’s social content. Jordan’s name is set huge in white on the left over a faint topographic texture, and a cut-out photo of him with arms crossed stands against a bold cyan panel on the right. A one-line hook (“From graduate to platform lead…”) and the mersus.io URL give people a reason to click through.

Recognition

This was part of my final-year digital marketing project at TUS Athlone, built around the challenges Mersus Technologies was facing. The project was a finalist for Best Student at the Digital Media Awards Ireland 2025 (see the announcement).