Marketing
Toymaster — RSA Check It Fits Event
Promotion for a free Road Safety Authority child car seat checking day at Flemings: one creative adapted for print, vertical social and square feed formats.
- Client
- Toymaster
- Role
- E-Commerce & Digital Marketing Executive
- Year
- 2025
- Channels
- Social media, Print, Blog
- Results
- 8,835 people reached on a €2/day budget
- 14,466 impressions
- RSA staff reported it busier than previous visits
The brief
The Road Safety Authority’s Check It Fits team was coming to Flemings Department Store on Tuesday 28 October 2025, offering free drop-in child car seat checks in the store car park from 9am to 5:30pm. The aim was to get as many parents, guardians and parents-to-be as possible to turn up on the day, and to support the Nursery Department’s event-day offer of 10% off car seats.
The approach
Built a single key visual and adapted it to every placement rather than designing each one separately. A warm, reassuring photo of a parent fastening a child’s seatbelt carries the message, with the official RSA Check It Fits mark top right. The bright amber headline, “Does it fit? We’ll check!”, turns the safety message into an invitation, and the location and date sit underneath in plain white so the essentials can’t be missed.
The photo was recomposed for each aspect ratio so the two faces and the buckle stay in shot:
- 1:1 square for social feeds
- 9:16 vertical for TikTok and Stories, with extra headroom above the subjects
- A4 poster for in-store print, with an extra “RSA free Check It Fits at” line, because a poster is read without a caption beside it
Where it ran
Across Flemings’ social channels, on printed posters in-store, and alongside an events post on the Flemings website with the full event details.
- Event
- Social media
- Multi-format